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This site states the following, "The fastest, most efficient and straightforward way to increase total body strength." We observed that the web site stated " Designed for use at the gym with handy features like auto training setup, Notes, Warmup weight calculator, Rest timer and access to the mobile friendly version of the famous Starting Strength book so you can refresh your knowledge in between sets." The header had strength training as the highest ranking keyword. It was followed by strength, bodybuilding, and barbell which isn't as ranked as highly as strength training. The next words the site uses is functional strength. get stronger was also included and will not be seen by web engines.